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Overview
EasyBike is an App to help commute and travel easily within Toronto, where people are reluctant to use public transportation due to Covid-19.
It improves the problems found in the existing app and suggests a new payment method. Users can rent and return a bicycle conveniently and report any safety issues while using the app.
Research
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Depth interview
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Online survey
Analysis
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Affinity Diagram
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User Persona
Design
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Information Architecture
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Low Fidelity Sketches
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Wireframe
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Prototype
Conclusion
Research & Analysis
Online survey / Interview / Affinity Diagram
I conducted an online survey to discover and understand users' behaviours and pain points. I also completed three in-depth qualitative interviews to find out the needs and thoughts of users. After the research, I created an affinity diagram to visualize the data.
Summary
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93% of users have used a Bike rental app before
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83% of users still commute at least 3times a week during Covid
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64% of users experienced that real-time updates were sometimes slow when using the existing app, so it wasn't easy to keep track of bikes in stock
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77% of users use the annual membership system, but few use it in winter, relatively
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I also found out that users think it is inconvenient to report a problem while using it
Defining the User
Design
Information Architecture
I designed a simple Information Architecture of an ideal flow potential users should go through. It is the first step to ensure that users can process the desired information by following a fast and effective flow, and it is an essential means to see the flow before jumping into a design process.
Low Fidelity Sketches
As a full-fledged design work, I started sketching the low-fidelity screen. With the research-derived solutions in mind, I focused on ensuring that the essential functions can be deployed effectively.
Wireframes
Main Flow with essential functions
Final Design
Users can rent a bike quickly and easily with a Face ID and QR code.
Users can have a better experience with accurate and prompt updates and time notifications.
Users can use the app more economically and conveniently by linking with Presto and directly communicating any issues.
